April 3, 2009In an earlier post, I talked about Doritos brilliant marketing campaign that involved a contest for creative types to name their latest flavour, and create a commercial spot. OK, so maybe the prize isn’t worth millions… but it could certainly prove a worthwhile effort for the individual(s) creative enough to secure the contest’s first place [...]
March 8, 2009Would you like $25,000 and a 1% take of future net sales from Doritos’ yet-to-be-named tortilla product? It’s easy, all you have to do is come up with a name and a “guru worthy” advertising TV spot and submit your entry to Frito Lay before March 18, 2009. From a marketing standpoint, the idea is [...]